Welcome to our blog, a selection of some of our  work and things we like.

LIKE: If

17/MAY/12

If you can keep your head when all about you
Are losing theirs and blaming it on you;
If you can trust yourself when all men doubt you,
But make allowance for their doubting too:
If you can wait and not be tired by waiting,
Or, being lied about, don’t deal in lies,
Or being hated don’t give way to hating,
And yet don’t look too good, nor talk too wise;

If you can dream—and not make dreams your master;
If you can think—and not make thoughts your aim,
If you can meet with Triumph and Disaster
And treat those two impostors just the same:.
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build’em up with worn-out tools;

If you can make one heap of all your winnings
And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings,
And never breathe a word about your loss:
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on!”

If you can talk with crowds and keep your virtue,
Or walk with Kings—nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much:
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And—which is more—you’ll be a Man, my son!

Rudyard Kipling

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HELPING MANY BUSINESSES
BRING THEIR DESIGNS TO LIFE

24/MAR/12

Cambrionix are world leaders in USB charging and sync devices used for Apple and Android tablet deployments in business, education and industry. They wanted us to design and build a CMS website that would also have an OEM support area for distributors and clients to discuss product information and exchange documentation. We feel that the new design is in keeping with their client base, with a much cleaner and fresher corporate look.

www.cambrionix.com

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Buff

20/Mar/12

Our first Buff design. It was intresting looking and seeing what gave a ‘Buff’ a Buff look. The design works really well in all its wearable forms. So we have our 600 Buffs and already there is a que of Cambridge Triathlon members ready to get their hands on them. Lucky athletes who enetred the ‘Cambridge Triathlon’ will get one in their goodie bag.

 

 

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Buff

APP: Trafficmasters

26/JAN/12

Trafficmaster, I am happy to say is a client. While we can’t say what we have done for them, I am pleased to tell you about their app for the iphone. Trafficmaster gives live time traffic info showing where there are problems on the roads. On a map you see directions speed markers. I have set the data to refresh every 5 minutes, but you can set it to every minute! This is a very useful little app that has saved me a few frustrations, and is a real bargan.

http://preview.tinyurl.com/85c42a3

 

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CELEBRATING TEN YEARS
OF DESIGN

03/JAN/12

A lot has happened and changed in the last ten years … Technology has been a driving force in the changes we have seen, although I am glad to say that the traditional skills we have developed are more important than ever.

Accessibility is paramount in design, there is no point in designing something to look good, if no one can use it or understand it. This applies to everything, be it print or electronic. The most challenging to design for are children, as design must work hand in hand with editorial to generate the correct message. This approach to design that we have developed within the publishing market has set us aside from other design agencies. Our hands-on skills are particularly useful for small companies who require that extra bit of involvement. With larger organisations, consistency in branding is key. Due to the size and complexity of projects we have managed over the years, we are perfectly placed to carry out this type of project.

www.tenyearsofdesign.com

NEW DESIGN for INTERFACE (51)

02/OCT/11

We have just produced Cambridge Consultants biannual publication Interface but with a difference … to mark the turn of 50 we have re-designed the layout to give a lighter, fresher feel. We have given Interface more space to allow the articles to breath. Introducing more white space, with the use of margins and block colours, as well as using the occasional large full-page image. The publication definitely has a cleaner feel without moving to far away from Cambridge Consultants existing branding.

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WE’RE ON THE TELLY

27/SEPT/11

We at 2idesign have been working on the NEW Parkside Federation Academies branding. It includes a range of media… including the corporate identity, stationary, prospectus and the re-developement of the website. As part of the exciting redesign we have also produced a dynamic TV screen that welcome visitors to the schools. It is in sync with the website, showing upcoming events, latest news and visitors to the school. We feel the NEW branding gives a cleaner, vibrant feel to the school. The NEW website will be launching in the near future.

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logo

LIKE: mongolia!

20/SEPT/11

We came across this today and thought the filming was excellent, the pure happiness on the face of the people.

The film is made by the talented Wiissa. Please go to her vimeo page to read about the trip and give her credit.

mongolia! from wiissa on Vimeo.

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ALMOST 1 0

01/SEPT/11

Time has flown by here in Cambridge, we are almost 10 years old and we have created so much in that time as a graphic design agency. I am going to look back at some of the  projects that we have worked on and share them with you, I think you are going to be surprised and impressed.

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LIKE: gol!!!

12/SEPT/11

Floor Wesseling’s ‘Blood In Blood Out’ project to see what happens when you combine shirts of rival soccer teams into one new shirt. Shown here is the design for the Brazil shirt mixed with that of its ex-colonial overlord Portugal, we think it makes for a very interesting design concept.

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blood_in

LIKE: GREAT SCOTT
INTRODUCING THE 2011 NIKE MAG

05/SEPT/11

For 22 years they have existed only in the year 2015 on Marty McFly’s feet. Based on an original movie prop used in Back to the Future Part II, the 2011 Nike MAG shoes have been rebuilt to the exact specifications of the originals. We think these shoes are very cool featuring space-age materials and a rechargeable internal battery good for 3,000 hours. And while they are not recommended for playing sports, these highly limited shoes will very likely command attention wherever they are worn.

For 10 days, 150 pairs of 2011 Nike MAG shoes will be listed on eBay. The first of the auctions begins September 8 at 11:30 p.m. EDT. All net proceeds from the auction sales of the 2011 Nike MAG shoes will go directly to The Michael J. Fox Foundation for Parkinson’s Research. Tinie Tempah has spent £24,000 to become the first person to own a pair of the new Nike trainers based on the sneakers worn by Marty McFly in Back to the Future II.

nikemag.ebay.com/shoes

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LIKE: TIME FOR A DIET COKE BREAK

02/SEPT/11

The new packaging, which Coke says is a ‘limited edition’ uses a graphic that is basically a crop of the logo wrapped around the can – full versions are also applied just in case shoppers were unable to identify the brand. Put two of the cans together and the word ‘OK’ is (sort of) spelled out.

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diet_coke

APP: Photo 365

25/AUG/11

A photo is worth a thousand words. This app is new for the iPhone and iPad, but the concept has been out there foe a while. Take a photo for each day of the year. You can add a caption to go with it, I would recommend always write something no matter how insignificant.

This concept for an app is great and in my opinion one of the best, it has a great feel good factor. Start using it.

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photo 365

On the way to the studio

15/Aug/11

Walking the dog along the river Cam in Cambridge on the way to the studio. I do like the classic design of  the wooden boats.

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They are flattered …

03/AUG/11

It is said that imitation is the sincerest form of flattery, Well, Cambridge Garage Doors have been highly flattered of late by two garage door companies pretending to be them!

We were initially asked to design a Yellow Pages advert that represented a local and friendly feel, emphasising that they were the only Cambridge based Garage Door Specialists. The advert had to stand out from all the adverts placed by large National companys’.

Following on from the success of the advert we were asked to design their website, bringing it in line with the successful advert. We produced a CMS that was easy for the client to control, add pages, add new products and write a blog … the illustrative design enforced their brand, giving that friendly local, neighborhood feeling, that Cambridge Garage doors give their clients .

www.cambridgegaragedoors.co.uk

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LIKE: iPhone SLR Mount

08/JUL/2011

Introducing the iPhone SLR mount. A case-adapter combo that allows you to mount your Canon EOS or Nikon SLR lenses on to your iPhone 4 giving you the opportunity to turn your iPhone into powerful camera. Ehmm not quite so easy to fit into you back pocket thought!

photojojo.com/store/iphone-slr-mount/

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Coaching For High Growth

15/APR/11

We have recently been producing a large number of marketing pieces for Solutions for Business- a suite of publicly funded business support, products and services designed to help businesses start, grow and succeed. With them working closely with St John’s Innovation Centre, a client of ours, it led us to design flyers and banners through to Powerpoint presentations and a WordPress blog.

blog.stjohns.co.uk

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coaching-tree

LIKE: neeed that extra push

14/APR/11

Reebok have come up with a solution to the ‘putting the run off until tomorrow’ excuse. With this app ‘Promise Keeper’ you put in when you are intending to run. The app links into Facebook and Twitter, so your friends all know. Here’s the fun bit, if you don’t go for that run (or press the finish button), the app tells all your friends that you were a drop out. This app is for both iPhone and Android.

If you are starting running another good app is ‘Run Keeper’

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CBNL t-shirt

08/Mar/11

Its all about achievement and team building and be proud enough to say that by putting it on your back! That’s staff loyalty, not surprising!

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